6/23/2023 0 Comments Phone candybar design![]() Interesting, it also featured a green button to answer a call and a red button to end it. The design of the keypad provided visual clarity which was in contrast to most other phones of the time which had crowded and sometimes confusing keypad layouts. There were numerous design elements that went on to become elements used on mobile phones for years to come. He had been working with Nokia since 1989 and went on to be employed by Nokia in 1995 to be its Chief Designer. The phone’s design was led by Frank Nuovo, who at the time was working for design consultancy Designworks. There was a particular focus on creating a mobile phone that was easy to use. It was Nokia's first candy bar design mobile so-called because of its resemblance to the shape of a chocolate bar. Nokia long time CEO and Chairman, Jorma Ollila described it as the phone that “established Nokia as a brand.” ![]() He assembled the most talented employees in a range of areas including design, product development, marketing and manufacturing. The device was masterminded by Pertti Korhonen. Although launched in 1992, it sold a staggering 4.5 million units in 1995 which accounted for 42% of Nokia's total sales volume. ![]() seaboard.The Nokia 101 (type: THX-6X) has fondly been described as the "model T Ford" of mobile phones. Settled its multi-year patent dispute earlier this year that could have shuttered service, you could practically hear a sigh of relief from every corporate boardroom along the Eastern U.S. On trains and in airport lounges, scores of white-collar suits thumb their "CrackBerry" keyboards and scroll-wheels to keep up with the latest grumblings from the office. The BlackBerry hybrid cell phone and e-mail device catapulted Canada-based Research In Motion from obscurity to the corporate prime time. And a clever shopper usingĬan pick one up for an $80 after-rebate profit on Deutsche Telekom's T-Mobile network.Īnother recent star caters to a slightly different audience. , sells the same phone in three colors for $99 after rebate via their Web site. Today, Cingular Wireless, AT&T's joint venture with But the RAZR's massive mainstream success came after its sky-high, supermodel price fell to levels accessible to soccer moms. While not particularly powerful, the sleek fashion phone was an instant hit with consumers when it launched in 2004, even at its introductory price of $500. "If there's a pink RAZR there and that catches your eye, you're far more likely to pick that up."Īnd eye-catching design is why Motorola's RAZR, an ultra-thin clamshell, is the youngest member of our hall of fame. where consumers typically buy cell phones through wireless carriers and don't spend much time comparing phone features. "Something with iconic design that says 'buy me' can greatly affect sales," he says, especially in the U.S. "It's critical for companies to break through the visual clutter and create something that jumps off the shelf," says Avi Greengart, an analyst with research firm Current Analysis. But utility and mass adoption are just as important-if people don't buy them, it's hard to say they're relevant. To qualify as iconic, most of our phones featured breakthrough designs, challenging prior devices with size, shape and style. In pictures: Our iconic cell-phone hall of fame Phones: the DynaTAC brick and the StarTAC clamshell. In some size and shape, these two formats can be traced back several years to a pair of iconic Phone's ringing? Flip it open and start talking. The flip-phone variety touts the same wares in sandwich format. The "candybar" design, shaped like a Snickers bar, features a speaker, screen, button panel and microphone on one sheet of plastic. Current phones come mostly in two flavors.
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